Product Marketing
Product Marketing is market intelligence and drives the vision and strategy for the products.

Product marketing includes all the actions a company takes to ensure financial success of one or more products (generally the entire product portfolio), as well as the continued satisfaction of their customers. Mr. Carlo Kufahl, consultant and founder of Ashore Consulting, has many years’ experience in a complex global industrial business rooted in Ticino. He is available to apply his knowledge and expertise for the benefit of your company.

  Our offering

  • Portfolio management
  • Product strategy planning
  • Product & price positioning
  • Identification of target market segments
  • Product launch processes
  • Competitive & market analysis
  • Compiling product specifications and introducing the development process
  • More upon request